Making them shine, since 99
Boosting the global reach, with a unique style recognisable brand image. Auto Finesse has now become one of the largest car care brands in the world
Craft:
Creative Direction
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Branding
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Packaging
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Livery
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Illustration
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Iconography
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Photography
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Event
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UX
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CX
We wanted to create a premium feel that was different to what was already available on the market. Now one of the top 3 largest automotive car care brands in the world. I was brought into the company at very early stages to take the reigns of the brands marketing, and to strategically position Auto Finesse in such a way that its home-grown roots would shine through all touch-points, social, online advertising and e-commerce, to physical product, OOH and environmental branding at events all across Europe.
