Share Something Real

Reigniting the evocative power of flowers for Interflora with the #sharesomethingreal campaign, in collaboration with Rankin photography

Share Something Real

Reigniting the evocative power of flowers for Interflora with the #sharesomethingreal campaign, in collaboration with Rankin photography

Disciplines: Design lead | Motion | Identity
Interflora had the same innovative business model as JustEat, decades before the internet. The Share Something Real campaign is digital-first movement, launched across across social media, VoD, and desktop.

The campaign Reignites the evocative power of flowers, with its emotional lines, and powerful imagery in collaboration with Rankin photography, whilst also landing Interflora’s point of difference – Behind every Interflora story, is a passionate and skilled florist who has dedicated their life to making magical moments for people with flowers.

They are disrupting the market, turning flowers into a commodity.