Brand Acceleration

Boosting the global reach, with a unique style recognisable brand image. Auto Finesse has now become one of the largest car care brands in the world

Brand Acceleration

Boosting the global reach, with a unique style recognisable brand image. Auto Finesse has now become one of the largest car care brands in the world

Disciplines: Design Lead | Creative Direction | Photography | Identity | Packaging | Environmental
We wanted to create a premium feel that was different to what was already available on the market. Now one of the top 3 largest automotive car care brands in the world. I was brought into the company at very early stages to take the reigns of the brands marketing, and to strategically position Auto Finesse in such a way that its home-grown roots would shine through all touch-points, across Social, online advertising and e-commerce, to physical product, OOH Advertising and environmental branding at events all across Europe.